News Bytes November 2017

RECA Consumer Initiatives

Consumer awareness of RECA and consumer education are important parts of RECA’s stakeholder-focused strategic plan that began this year. Here are some of the consumer awareness initiatives from 2016-2017:

• RECA continued its digital marketing campaign throughout 2016-2017. The campaign is working. Hundreds of thousands of consumers clicked on our ads from Google, Facebook, and Instagram. We also began a series of video ads on YouTube and Facebook in September, and the response has been overwhelming, with over 100,000 views in the first few weeks.
• we introduced an “Ask Charles” column in community newsletters around the province. We’ve published dozens of articles that reach hundreds of thousands of households in and around Calgary, Edmonton, Red Deer, and Lethbridge.
• RECA also launched the mobile-friendly consumer guides,
  www.homebuyersguidealberta.ca and www.homesellersguidealberta.ca. These guides are a resource for consumers to understand the buying and selling process, and how working with a licensed industry professional is in their best interest. Watching for a Consumer Guide to Mortgages in the coming year.

RECA wins ARELLO Communications Award

The Association of Real Estate Licensing Law Officials (ARELLO) awarded RECA the 2017 Communications Award for the RECA Home Buyer’s Guide.

The Home Buyers Guide is a comprehensive, mobile-friendly website designed to educate consumers on the home buying process, from deciding to buy to after taking possession.

This is the fifth ARELLO Communications Award given to RECA, having won in the past for website and newsletter redesigns, and our social media presence.