Communicating Effectively and Accurately Via Text Message 

By James Porter, RECA Investigations Manager 

In today’s digital age, communication has become quicker and more convenient than ever, and we know RECA licensees often rely on various modes of communication to interact with their clients. RECA sees examples of miscommunication regularly in our investigations, oftentimes in the form of text messages. While text messages have become a common means of communication, it’s essential to remember that message accuracy in a text message is just as important as any other form of communication. 

The Power of a Text 

Text messages have enhanced the way we communicate, offering a swift and direct way to share information. However, the ease of texting shouldn’t undermine the importance of being thorough and precise. In RECA’s industries, where transactions can involve substantial investments and legal complexities, effective communication is essential to a successful client relationship. 

Why Detail Matters 

• Avoids Miscommunication: details regarding financing. square footage, property condition, or possession dates can lead to misunderstandings, Real Estate Act Rule violations or even legal disputes if not communicated property. 
• Ensures Accuracy: any information shared via text message regarding contracts, offers, negotiations, or deadlines needs to be accurate. Inaccurate or misleading information could result in sanctions, legal liabilities or financial losses. 
• Builds Trust: if a client receives incomplete or misleading information from you via text, they may begin to question their trust in your relationship. Honest and accurate text communication fosters trust and credibility.
• Enhances Reputation: sending reliable texts demonstrates you are diligent and committed to your client’s best interests. This professionalism increases your reputation, which could lead to referrals and repeat business. 

Best Practices 

• Provide Detailed Information: Take the time to provide complete information. If discussing property details, include specifics such as dimensions, property condition, and any potential issues.
• Use Plain Language: Avoid real estate jargon or technical terms that your clients might not understand. Use simple and plain language to ensure your message is interpreted correctly.
• Double-Check Before Sending: Before hitting the send button, review your message for accuracy and clarity. Avoid sending messages quickly, as errors can easily slip through.
• Follow up with a Phone Call: sometimes the only way to make sure your client understands important or key information is to ensure they have an opportunity to ask questions.
• Document All Conversations: Keep a record of text messages. This can serve as a valuable resource in case of disputes or misunderstandings.
   
  Your ability to communicate effectively and accurately via text is essential to providing exceptional service to your clients. Consider discussing your methods of client communication up front, then expectations are set and there are no surprises down the road. By following best practices, you demonstrate professionalism and build trust and lessen the risk of accidentally violating the Real Estate Act or its Rules or creating other legal issues. Every text message is an opportunity to solidify your reputation as a knowledgeable, trustworthy, and reliable RECA licensee.  
   
  If you have any questions regarding the dos and don’ts of client communication, including communication via text messages, please contact RECA’s Information Services department at info@reca.ca.